Founder standing beside bras on a rack Founder with bra designs
Better made,
for you.
From frustration into innovation — the first bra created to genuinely support women.

A Note From Our Founder

As a 34G woman, I spent years living with shoulder grooves, tension headaches, and posture struggles. That is why I stepped away from finance and devoted years to research and development to build something better. I used to remove my bra in the car on my commute home. Today, I wear bras I truly enjoy, that help my clothes fit better and let me stand a little taller—the only bras I need, from the boardroom to the ranch. This brand, and these products, are personal.

Here is what I promise you: our EB Core™ lift technology is designed to take the place of painful wires, without giving up lift. You can wear our products all day, and you may even forget they are on. Yes, comfort and confidence can finally exist together. If you are also done with pain, finished with discomfort, and over the BS, then Evelyn & Bobbie bras and underwear were made for you. Let’s get dressed and go!

Founder signature

BREE - 34G

Transforming a century-old industry.

Historic photographs celebrating women

Inspired by Real Women

Our founder’s grandmother Evelyn brings beauty into everything we make, while her great-aunt Bobbie gives each design purpose—just as the women we support continue to shape every detail.

Woman wearing an innovative supportive bra

Designed Through Innovation

The EB Core™ is the first major structural advancement since underwire appeared in 1931. Secured by six patents, it reshapes expectations for lift, form and comfort.

Vesica Piscis pattern over a botanical background

Where Wonder Meets Science

At the meeting point of magic and science, our Vesica Piscis represents creation and femininity. Guided by nature, we turn innovation into beauty—making products that support without restriction.

Retrato da fundadora

Stand strong and lead with your heart.®

Our brand promise goes beyond words. It’s how we show up: with courage, compassion, and the resolve to create something better for women and the world.

Bra design sketches and materials

Game-changing support, minus the wire.

PATENTED DESIGN
Model wearing a soft wireless bra

How will our bras fit?

EB FIT ADVICE