Reinventing a
100 year old
industry.

What sets our technology apart from other wire-free bras?

After years of development, we created a seamless alternative to underwires: the patented EB Core®. Available only from Evelyn & Bobbie, it is the first major structural advancement in bra construction since the underwire arrived in 1931.

EB Core® is engineered to move in harmony with your natural shape. Bonded internal support and a soft, responsive material allow it to stretch, contour, and hold—providing wire-free lift for sizes B through K cup without soreness, pinching, or shoulder marks.

“Sparked by years of women rejecting painful bra underwire, a team of female engineers reimagined this wardrobe essential.”

Fast Company

“I felt no pressure on my shoulders, while my breasts still felt fully supported.”

Good Housekeeping

“Evelyn & Bobbie is changing the bra category with one truly designed for the female form.”

Forbes

“Nothing pinches at my sides; it feels completely comfortable and almost like skin.”

New York Times

How it works

Bra lift technology detail

3D Lift Sling

Designed to lift from underneath while following your natural shape. Our 3D sling design delivers structured support—without pain, pinching, or pressure.

Bra separation and support detail

Separation + Support

No compression needed. EB Core® softly separates and shapes, adding definition and structure right where you want it most.

Bra all day lift detail

All-Day Lifting

Our bonded sling moves naturally with you, creating a soft, sculpted lift that feels barely there—until you realize how supported you feel.

Bras and design sketches on a workspace Bra design details and patent sketches

Just 12% of U.S. patents are awarded to women — our founder holds six.

A utility patent protects how something works, not only how it looks. These bras are built differently.

Invisible Beneath Clothing — Made for Every Skin Tone

Created using hundreds of scanned women’s skin tones, our True Complexion® shade range was scientifically designed to offer a complementary nude that vanishes under white & sheer tops for all women. It helps create a natural match with your skin, while our signature InvisibleSeam™ Technology delivers a smooth, undetectable edge under clothing.

Nude fabric shade palette

The magically moldable bra.

Four-way stretch icon

Designed for four-way stretch

Adaptive fabric icon

Smartly adaptive fabric

Seamless smoothing icon

Smooth, seamless design

Moisture and odor control icon

Wicks moisture & resists odor

OEKO-TEX certified icon

OEKO-TEX® certification

Skin-safe materials icon

Materials safe for skin

FAQs